Saturday, June 8, 2013

Final Expense Direct Mail Leads

Final Expense Direct Mail Leads are key part of any insurance agent line of products. This is the fastest growing market in the United States. This lead will draw a bigger return than the Mortgage protection lead, usually it will return double the numbers.

Here it is best to combine the direct mail and the data list of seniors with a specific profile. Find a company that can provide FREE data for you and the direct mail at a deep discount. Make sure the leads are exclusive and not resold down the road.

Here again the knowledge of the product and pricing will be key factors, make sure you are representing a product that is competitive in price and that has some additional benefits for free or at very low cost such as:
1) Confined Care Benefits2) Waiver of Premium3) Accidental Death benefits4) Cash Accumulation5) Grandchild Riders for no more than $1 for up to 5 kids
these benefits just to name a few, but you need to be able to get a product to compete out there.

The script you use to call customers with is key and should be in line with the product you are selling. Search for help writing a script --- ONE SCRIPT DOES NOT FIT ALL PRODUCTS -- just like one size fit all does not work most of the time.

I would not pay more than $350.00 per 1000 mail drop. If you are buying leads from a company that you work for i would not pay more than $17.00 per lead you get.

Find advice on the best age group to call on or to mail to. If you are connected to the right company you will have this facts readily at your hand.

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